Frtyfve’s LadBaby makes chart history with 4th consecutive charity Christmas number 1

Social media star Mark Hoyle and his wife Roxanne (LadBaby Mum) have scored this year’s top chart spot with the novelty track ‘Sausage Rolls For Everyone’ featuring global superstars, Ed Sheeran and Sir Elton John. The song is a sausage roll-themed charity rework of Sheeran and Sir Elton’s own new festive single Merry Christmas, in aid of The Trussell Trust food banks.

The record was officialised by Guinness World Records who congratulated LadBaby on Twitter. “Congratulations and a very merry Christmas to @LadBabyOfficial,” the GWR account wrote.

Sir Elton John congratulated LadBaby on his historic achievement and thanked him for allowing him to be a part of it. He tweeted, “Merry Christmas Everyone!! Congratulations to @LadBabyOfficial for bringing a bit of joy to everyone this time of year and raising money for the @TrussellTrust. Thank you for having me be a part of it.”

The milestone means LadBaby surpasses music titans The Beatles and Spice Girls, who are the only other acts to score a consecutive hat-trick of festive number ones. The track, which was released on December 17, proved to be a huge success, achieving more than 136,000 chart sales in its first week, according to the Official Charts Company.

LadBaby, 34 said, “Thank you, thank you, thank you to the great British public, for every single person in this country that has downloaded and streamed this song over the last week. You’re all absolute legends. Thank you for helping us raise the profile, raise money and awareness for the Trussell Trust, the food banks in the UK and helping support the 14 million people in this country that are living below the positivity line. We couldn’t have done it without you.

“It means so much to us, and thank you so much for all the support, positivity and love that has been given to us over the last few weeks… Over the last four years!”

Martin Talbot, chief executive of the Official Charts Company added, “Huge congratulations to Ladbaby, Ed Sheeran and Sir Elton John for their achievement this year, not least to Mark and Roxanne of Ladbaby in becoming the first act in history to record four consecutive official Christmas number ones.

“To have matched The Beatles and Spice Girls was a fantastic feat last year, but to top them both, while raising money and awareness for foodbank providers The Trussell Trust, is remarkable.”

And, not only did LadBaby make chart history – ‘Sausage Rolls For Everyone’ was also the second biggest selling single of 2021, topping Adele, Coldplay and Olivia Rodrigo. LadBaby is supported by frtyfve Records, the label arm of digital talent discovery platform Instrumental.  

About frtyfve records

frtyfve records launched in 2018 as a label for emerging independent artists and is rethinking every element of how a music business works with the next generation of talent. From discovering new artists through data alone & signing talent globally, through to delivering the marketing and audience development services that independently minded artists need most, frtyfve is all about doing things differently.

In 18 months the label has built a catalogue of over 1,000 recordings, topped 200,000,000 streams and achieved major chart success with back to back UK Christmas #1s. This success is seeing more established artists attracted by frtyfve’s culture and capabilities with Todrick Hall the first deal to be announced.

About Instrumental

Instrumental is changing the business of music through AI. The company specialises in digital talent scouting, using proprietary technology to discover and evaluate the potential of emerging artists and recordings on behalf of clients across the music industry. The tech ingests data from streaming services and social media daily and through applied data science can power A&R teams and talent scouts in their search for the next big thing.

Instrumental was founded by CEO Conrad Withey (ex-President of Warner Music Entertainment) and MD Abi Hanna (previously Penguin Random House) with early stage backing from the leading UK venture builder Blenheim Chalcot and Warner Music Group.