Learn How to Acquire More Customers Profitably

PeerWorkshop

 Join Shopify store business owners, C-suite, investors and senior marketing Executives from Consumer Brands for a Blenheim Chalcot PeerWorkshop on how to acquire customers to generate profitable sales.

NYC, November 05, 2019 | 8:30 AM 

|

London, November 07, 2019 | 8:30 AM 

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Learn How to Acquire More Customers Profitably

PeerWorkshop

 Join Shopify store business owners, C-suite, investors and senior marketing Executives from Consumer Brands for a Blenheim Chalcot PeerWorkshop on how to acquire customers to generate profitable sales.

NYC, November 05, 2019 | 8:30 AM 

London, November 07, 2019 | 8:30 AM 

SIGN UP
Data analysis

Why Attend?

  • Recognize how data-driven measurement analyzes a customer journey so you can spot which channels, both paid and non-paid you should increase or decrease.
  • Understand how your email, SEO, social, SEM, affiliates, influencers, and offline marketing activity can be accurately allocated.
  • Optimize your advertising budget, removing waste and grow revenue opportunities for your business on Shopify.
  • Learn practical tips on how to use your data to increase your ROI & improve your brand's performance.

Who Should Attend?

  • Shopify store business owners, C-suite, investors and senior marketing Executives from Consumer Brands.
  • Small to medium digital agencies looking to provide their consumer-brand clients with better insights and decisions. 

According to eMarketers 2019 Digital Ad Spending report, worldwide digital ad spending is estimated to rise by 17.6% to $333.25 billion in 2019. As a Shopify store consumer brand, you already know that your largest and growing expense is marketing and advertising costs. Yet despite all the ways you can target and reach customers with your advertising, there's still no straight answers as to which channels are working and how you should spend your budget on both paid advertising and non-paid channels such as email and SEO. A 2018 study by Rakuten Marketing found that marketers waste 26% of their marketing budget on the wrong channels or strategies. Despite the waste, 75% of marketers would switch ad spend from one platform to another but only 36% would chose a better performance tracking or attribution platform, a vital element in establishing the mix of marketing channels that will turn the greatest return on your ad investment.

Data holds valuable marketing insights and hidden truths but unlocking them can seem an immense task. Scarce resource, skills & knowledge coupled with high price points demanded by service providers, means businesses can struggle to make profits. So how can you understand customers deeply, reach them and generate sales to see value from your advertising clearly and quickly?  

Join our PeerWorkshop, where we'll work through the solutions to this problem with senior marketing executives and Shopify business owners like you to help unlock crucial marketing insights and drive your brand’s growth.  

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"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."

John Wanamaker, American Merchant and Marketing Pioneer

PeerWorkshop Details

NYC, USA

  • Location: 116 W Houston St, NYC, USA
  • Date: Tuesday November 05, 2019
  • Time: 8:30 - 11:00 AM ET
  • Contact: katie.shaw@blenheimchalcot.com

London, UK

  • Location: One Hammersmith Broadway, London, UK
  • Date: Thursday November 07, 2019
  • Time: 8:30 - 11:00 AM GMT
  • Contact: katie.shaw@blenheimchalcot.com

About the Guest Speaker

NYC PeerWorkshop

Colleen Scollans DP

Colleen Scollans Principal, Colleen Scollans LLC – a Marketing and Digital Consultancy Firm

Colleen Scollans is a seasoned Marketing, Digital Strategy, and Customer Experience leader and consultant. With a strong background in Marketing and Digital transformation, Colleen helps organizations improve marketing performance, successfully leverage marketing technology, derive value from data, and pivot to customer centricity.

Prior to consulting, Colleen was the Chief Marketing Officer for Oxford University Press’s Academic Division where she led 250 Marketing and Digital Strategy professionals around the world. Based in New York, she was responsible for the marketing across B2B and B2C channels, digital strategy for content, product, and web platforms, and data/analytics. Colleen spent many years transforming the global publishing company into a forward thinking model that has grown their business.  

In addition to Marketing, Colleen has also held leadership roles in Sales, Product, Digital, and E-commerce. She is known for driving strategic alignment and innovation around the customer.  

Colleen loves to speak, advise, coach, and mentor on the strategic and operational aspects of Marketing. She is particularly passionate about helping organizations understand and successfully implement marketing technology using a capability framework.

London PeerWorkshop

Portrait of Sam Carter

Sam Carter CEO, Fospha 

Sam Carter is Chief Executive Officer of Fospha, the UK’s leading provider of independent marketing measurement and attribution.

Sam was previously Portfolio Manager at Blenheim Chalcot, the digital venture builder, where he helped the companies in the group scale marketing and sales.  

Prior to this, Sam was Director of Category & Revenue Management of Groupon’s EMEA business, leading on sales, marketing, and data science/analytics. It was here that Sam saw the opportunity to address the biggest challenge most businesses have today: leveraging first-party data to sustainably scale customer acquisition and retention

About this PeerWorkshop

This is an exclusive workshop brought to you by Blenheim Chalcot, UK's leading digital venture builder, and created in association with Fospha Marketing, an independent attribution provider that solves challenges using data science, AI, products and people.  

Blenheim Chalcot's PeerWorkshops are a heavily condensed version of the five-day Design Sprint invented at Google by Jake Knapp, perfected with more than 150 startups at Google Venture (GV), then shared with the world in the bestselling book Sprint. Blenheim Chalcot’s PeerWorkshops draw heavily from Google Venture's work on these Design Sprints and are designed to enable senior professionals to efficiently solve real-world problems in a close team environment.  

Note:  

  • There's no workshop fee and you can reserve your spot in the workshop using the SIGN UP button below.
  • Attendance is carefully managed to ensure equivalent role and level of interactions and so we are not always able to accommodate your first choice of events. 
  • If you have received a personal invite, please state the name of the person who made the invite when completing the enrollment form.  

NYC registration window closes in:

London registration window closes in:

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About this PeerWorkshop

This is an exclusive workshop brought to you by Blenheim Chalcot, UK's leading digital venture builder, and created in association with Fospha Marketing, an independent attribution provider that solves challenges using data science, AI, products and people.  

Blenheim Chalcot's PeerWorkshops are a heavily condensed version of the five-day Design Sprint invented at Google by Jake Knapp, perfected with more than 150 startups at Google Venture (GV), then shared with the world in the bestselling book Sprint. Blenheim Chalcot’s PeerWorkshops draw heavily from Google Venture's work on these Design Sprints and are designed to enable senior professionals to efficiently solve real-world problems in a close team environment.  

Note:  

  • There's no workshop fee and you can reserve your spot in the workshop using the SIGN UP button below.
  • Attendance is carefully managed to ensure equivalent role and level of interactions and so we are not always able to accommodate your first choice of events. 
  • If you have received a personal invite, please state the name of the person who made the invite when completing the enrollment form.  

NYC registration window closes in:

-
Days
-
Hours
-
Minutes
-
Seconds

London registration window closes in:

-
Days
-
Hours
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Minutes
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Seconds