Take Control of Your Marketing Data

PeerWorkshop

Join business owners, C-suite and senior marketing executives from retail brands for a Blenheim Chalcot PeerWorkshop on how to take control of your 1st party data to reduce the dependency on your paid media channels and acquire and retain customers profitably. 

New York, February 19, 2020 | 8:30 AM 

|

London, February 20, 2020 | 8:30 AM 

APPLY NOW

Take Control of Your Marketing Data 

PeerWorkshop

Join business owners, C-suite and senior marketing executives from retail brands for a Blenheim Chalcot PeerWorkshop on how to take control of your 1st party data to reduce the dependency on your paid media channels and acquire and retain customers profitably. 

New York, February 19, 2020 | 8:30 AM 

London, February 20, 2020 | 8:30 AM 

APPLY NOW
Data analysis

Why Attend?

  • GDPR and CCPA are causing a massive disruption in markting. The brands who will win are the ones who up their game and unlock the value in the 1st party data they do own and can use. We'll discuss meaningful steps you can take to achieve this and deliver real business value in 2020, through:
  • Developing independence from Facebook and Google's measurement tools and shift from Paid Media-centric to customer-centric decision-making
  • Practical adoption of AI to remove wasted spend and reinvest in incremental cost-neutral growth 
  • Developing a differntiated strategy between acquisition and retention
  • Using discount codes and customer self-attribution to build a 

Who Should Attend?

  • Ecommerce business owners, C-suite, investors and senior marketing and digital analytics executives at brands spending more than $100k/month on marketing.

According to eMarketers 2019 Digital Ad Spending report, worldwide digital ad spending is estimated to rise by 17.6% to $333.25 billion in 2019. You already know that your largest and growing expense is marketing and advertising costs. Yet despite all the ways you can target and reach customers with your advertising, there's still no straight answers as to which channels are working and where to allocate budget and resources across paid and non-paid channels. A 2018 study by Rakuten Marketing found that marketers waste 26% of their marketing budget on the wrong channels or strategies. 

Mark Pritchard, P&G's Chief Brand Officer announced in 2019 that they had saved $1 billion over the last 5 years by taking control of their data to move from 'wasteful mass marketing to precision one-to-one brand building on a mass scale'. You know your 1st part data holds valuable marketing insights and hidden truths but unlocking them can seem an immense task. Scarce resource, skills & knowledge coupled with high price points demanded by service providers, means businesses can struggle to make profits. So how can you understand customers deeply, reach them and generate sales to see value from your advertising clearly and quickly?  

Join our PeerWorkshop, where we'll work through the solutions to this problem with senior executives like you, to help unlock crucial marketing insights and drive your brand’s growth.  

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"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."

John Wanamaker, American Merchant and Marketing Pioneer

PeerWorkshop Details

NYC, USA

  • Location: The Smith Nomad, 1150 Broadway (27th Street), NYC 
  • Date: Wednesday, February 19, 2020
  • Time: 8:30 - 10:30 AM ET
  • Contact: katie.shaw@blenheimchalcot.com

London, UK

  • Location: One Hammersmith Broadway, London, UK
  • Date: Thursday, February 20, 2020
  • Time: 8:30 - 10:30 AM GMT
  • Contact: katie.shaw@blenheimchalcot.com

About the Guest Speaker

NYC PeerWorkshop

Colleen Scollans DP

Colleen Scollans Principal, Colleen Scollans LLC – a Marketing and Digital Consultancy Firm

Colleen Scollans is a seasoned Marketing, Digital Strategy, and Customer Experience leader and consultant. With a strong background in Marketing and Digital transformation, Colleen helps organizations improve marketing performance, successfully leverage marketing technology, derive value from data, and pivot to customer centricity.

Prior to consulting, Colleen was the Chief Marketing Officer for Oxford University Press’s Academic Division where she led 250 Marketing and Digital Strategy professionals around the world. Based in New York, she was responsible for the marketing across B2B and B2C channels, digital strategy for content, product, and web platforms, and data/analytics. Colleen spent many years transforming the global publishing company into a forward thinking model that has grown their business.  

In addition to Marketing, Colleen has also held leadership roles in Sales, Product, Digital, and E-commerce. She is known for driving strategic alignment and innovation around the customer.  

Colleen loves to speak, advise, coach, and mentor on the strategic and operational aspects of Marketing. She is particularly passionate about helping organizations understand and successfully implement marketing technology using a capability framework.

London PeerWorkshop

Jake Higgins

VP Growth, SPOKE - a fast-growing online menswear brand

Jake was previously VP Growth at Forward Partners, a London-based VC investing in the UK’s most exciting tech start-ups. Jake has also held Growth positions at Appear Here, a leading online marketplace for short-term retail space, and Property Partner, an award-winning start-up set up to democratize the property market through crowd funding.  

Portrait of Sam Carter

Sam Carter

CEO, Fospha 

Sam Carter is Chief Executive Officer of Fospha, the UK’s leading provider of independent marketing measurement and attribution.  

Sam was previously Portfolio Manager at Blenheim Chalcot, the digital venture builder, where he helped the companies in the group scale marketing and sales.  

Prior to this, Sam was Director of Category & Revenue Management of Groupon’s EMEA business, leading on sales, marketing, and data science/analytics. It was here that Sam saw the opportunity to address the biggest challenge most businesses have today: leveraging first-party data to sustainably scale customer acquisition and retention  

About this PeerWorkshop

This is an exclusive workshop brought to you by Blenheim Chalcot, UK's leading digital venture builder, and created in association with Fospha Marketing, an independent attribution provider that solves challenges using data science, AI, products and people.  

Blenheim Chalcot's PeerWorkshops are a heavily condensed version of the five-day Design Sprint invented at Google by Jake Knapp, perfected with more than 150 startups at Google Venture (GV), then shared with the world in the bestselling book Sprint. Blenheim Chalcot’s PeerWorkshops draw heavily from Google Venture's work on these Design Sprints and are designed to enable senior professionals to efficiently solve real-world problems in a close team environment.  

Note:  

  • There's no workshop fee and you can reserve your spot in the workshop using the Apply Now button below.
  • Attendance is carefully managed to ensure equivalent role and level of interactions and so we are not always able to accommodate your first choice of events. 
  • If you have received a personal invite, please state the name of the person who made the invite when completing the enrollment form.  

NYC registration window closes in:

London registration window closes in:

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About this PeerWorkshop

This is an exclusive workshop brought to you by Blenheim Chalcot, UK's leading digital venture builder, and created in association with Fospha Marketing, an independent attribution provider that solves challenges using data science, AI, products and people.  

Blenheim Chalcot's PeerWorkshops are a heavily condensed version of the five-day Design Sprint invented at Google by Jake Knapp, perfected with more than 150 startups at Google Venture (GV), then shared with the world in the bestselling book Sprint. Blenheim Chalcot’s PeerWorkshops draw heavily from Google Venture's work on these Design Sprints and are designed to enable senior professionals to efficiently solve real-world problems in a close team environment.  

Note:  

  • There's no workshop fee and you can reserve your spot in the workshop using the SIGN UP button below.
  • Attendance is carefully managed to ensure equivalent role and level of interactions and so we are not always able to accommodate your first choice of events. 
  • If you have received a personal invite, please state the name of the person who made the invite when completing the enrollment form.  

NYC registration window closes in:

-
Days
-
Hours
-
Minutes
-
Seconds

London registration window closes in:

-
Days
-
Hours
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Minutes
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Seconds