CEO Sam Carter introduces you to Fospha Marketing

Their mission is to give marketing teams in those organizations the confidence to invest their budgets in channels they can achieve profitable growth. Sixty percent of ecommerce sales are attributed to the wrong marketing activity. Not fixing this costs brands up to half of their potential growth. Fospha’s product fixes this for over 150 clients, delivering 10x better measurement within 2 weeks of onboarding, requiring only 10 minutes to set-up.

NPS score: 80 (World Class)

G2 crowd rating: 4.6/5

Snap's Measurement Partner

TikTok's Marketing Partner (Multi-touch Attribution)

Customers: The Hut Group, Gymshark, Huel, NET-A-PORTER, Samsonite, Sweaty Betty, Helly Hansen

Nutrimuscle

Nutrimuscle, a sports supplement brand successfully scaled its advertising spend and increased the Return on Ad Spend (ROAS) by leveraging Fospha’s measurement tools to optimize their marketing strategies, particularly on Snapchat. Fospha’s full-funnel attribution model highlighted Snapchat as a highly effective channel, with Nutrimuscle seeing an 18.7 average ROAS in Q3 and a 45% increase in revenue.

Jaded London, rapidly growing D2C fashion brand, significantly improved their business performance by partnering with Fospha and KnoCommerce, doubling Return on Ad Spend (ROAS) and halving acquisition costs. These platforms helped reveal TikTok as a major revenue source, enabling Jaded London to confidently scale their TikTok spend and see a 6x revenue growth from the channel. Jaded London achieved a 42% reduction in CPA & CAC across all channels and doubled their ROAS.

“Using them together has been a gamechanger and helped us truly understand the value of our paid media. They are super easy and fast to work with which has helped us make quicker decisions.” – Sean Carpenter, Head of Digital Marketing, Jaded London

The Essence Vault, a fragrance brand, grew revenue by 20% and improved ROAS by 7% through efficient scaling of TikTok advertising. The Essence Vault’s use of Fospha highlighted TikTok’s low CAC, allowing for increased advertising spend and significant revenue growth. They tripled TikTok investment based on Fospha’s insights, maintaining efficient spend on other platforms.

“Normally we have to sacrifice ROAS in order to drive this type of growth so quickly. Fospha let us find the opportunities we were missing with our old approach to measurement, so the increased investment was all upside. For brands like us focused on driving fast, profitable growth, you need to be speaking to the guys at Fospha.” – Connor Martin, CEO The Essence Vault