CEO Sam Carter introduces you to Fospha

Fospha is on a mission to build the world’s most complete full-funnel measurement platform. Filling the gap left by the status quo in marketing measurement.

Our team of data scientists and marketing experts has over 10 years of experience building models trusted by some of the world’s fastest-growing retail brands.

At our core is a proprietary Bayesian Media Mix Model that delivers what legacy tools can’t: daily, impression-led, full-funnel measurement with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth.

Fospha. Turns measurement into your strongest competitive advantage.

Fospha’s measurement is trusted and loved by hundreds of market-leading brands including Free People, Hello Fresh and Gymshark, with billions of USD in revenue under measurement. The company has scaled rapidly, growing ARR by 3X for two years running, achieving an NPS of 80, and being crowned 4X Momentum Leader by G2.

NPS score: 80 (World Class)

G2 crowd rating: 4.6/5

Snap's Measurement Partner

TikTok's Marketing Partner (Multi-touch Attribution)

Customers: The Hut Group, Gymshark, Huel, NET-A-PORTER, Samsonite, Sweaty Betty, Helly Hansen

Underoutfit

Underoutfit, a rapidly growing D2C brand in the US, unlocked millions in revenue growth leveraging Fospha’s full-funnel measurement. Fospha revealed that Underoutift’s upper-funnel channels had huge untapped potential, with TikTok driving 9X more revenue than their previous click-based model indicated. Armed with this evidence, Underoutfit adjusted their marketing mix and in just a month, they generated an impressive $3.3 million in incremental revenue, while simultaneously reducing their customer acquisition cost (CAC) by 15%.

Magbak, a brand known for its minimalistic and functional phone accessories, partnered with Fospha and growth agency Neon Growth to inform a new digital marketing strategy. Fospha's data enabled Magbak to optimize their core Meta and Google campaigns and strategically diversify into TikTok, Reddit, and Twitter. Their new data-driven strategy drove a staggering 40% year-over-year blended revenue growth and resulted in a 12% uplift in new customer conversion share, demonstrating the effectiveness of their scaled demand generation initiatives.

"Fospha empowers brands to unlock extraordinary growth by quantifying hidden opportunities and delivering daily, actionable insights. It enables you to invest your media spend where it truly matters - reducing inefficiencies and driving transformative results."

 Dan Sava- Founder, Neon Growth

The Essence Vault, a fragrance brand, grew revenue by 20% and improved ROAS by 7% through efficient scaling of TikTok advertising. The Essence Vault’s use of Fospha highlighted TikTok’s low CAC, allowing for increased advertising spend and significant revenue growth. They tripled TikTok investment based on Fospha’s insights, maintaining efficient spend on other platforms.

“Normally we have to sacrifice ROAS in order to drive this type of growth so quickly. Fospha let us find the opportunities we were missing with our old approach to measurement, so the increased investment was all upside. For brands like us focused on driving fast, profitable growth, you need to be speaking to the guys at Fospha.” – Connor Martin, CEO The Essence Vault