CEO Bernadette Rogner introduces you to Instrumental

We believe the industry needs to move from an ‘ownership’ model to an ‘access’ model in all dealings with artists. We are not about growing a catalogue but building successful artists with highly engaged fan bases with whom we can have long partnerships.

Our mission is to use AI and machine learning processes to discover high potential talent first and then offer the most compelling partnerships possible (across label, publishing, merchandising and licensing) that can grow streams, fan bases, monthly revenue and long term careers – whilst always ensuring artists retain long term ownership of their music.

The Instrumental platform is currently tracking 1.6 million artists and 5,080,000 tracks.

Roughly 45% of the artists on the platform are not signed to a major label, highlighting the huge pool of talent waiting to be discovered.

Island Records

“The Instrumental platform is a potentially game-changing tool. The breadth of data and insight is invaluable at unearthing talent.” Oliver Harrop, A&R Manager, Island Records

“Instrumental data is a fantastic tool for us and super easy to use, the support and flexibility has been invaluable when information is needed quickly, a great service!” Rich Hampson, Global Head of Media, Imagesound Group

“Instrumental had spotted their new signings three months before the client did.” Michael Hann, Financial Times